Club Shop is 50% museum, 50% store, 50% stylists archive & about 25% Centre For Research Of Soccer Brands That Are No More.
I've always had an affinity for club shops since I'd beg to call in to Scunthorpe United's on the way home from school. I'd happily sift through boxes of very random matchday programmes until I found one that I'd obsess over until the next visit. This gleeful fascination would carry on with trips to Wembley, Old Trafford & St James' Park and finally - the hallowed San Siro! Each stadium I'd scour the club shops & surrounding merch stalls to buy something to mark the trip....a habit that hasn't left me to this day.
And here we are......
I hope you enjoy/buy/use as a research tool to create better footy gear.